Mitsubishi International Food Ingredients, Inc. (“MIFI”) is pleased to announce they are now the preferred distributor of D.D. Williamson’s natural colors for nutraceutical applications in the United States. For the past several years, MIFI has worked closely with DDW to replace synthetic FD&C certified colors and develop natural colors and simple label brown solutions for major companies in the nutraceutical industry. MIFI was appointed DDW’s distributor of natural colors in the Western Region for food, beverages, and nutraceuticals in 2014.
“Appointing Mitsubishi International Food Ingredients, Inc. as our preferred distributor for natural colors and simple label brown solutions for nutraceuticals is a valuable fit for DDW,” said Graham Merryweather, VP Sales & Marketing – DDW, The Color House. “They have proven experience as well as exceptional customer service and market knowledge that we believe will greatly benefit the end users of our natural colors.”
MIFI is excited to take on this exclusive role and is looking forward to developing new natural color opportunities with DDW.
MIFI President and CEO, Gerry McKiernan said, “Strengthening our partnership for servicing the nutraceutical industry should result in deeper penetration, market development, and create new opportunities for growth. This transparent relationship will deliver exponential revenue for both organizations.”