Presented By:

Natural Products Business School

  • Wednesday, 03/07/2018: 7:00 AM - 4:30 PM
  • Room: Marriott, Marquis Ballroom North


The Natural Products Business School is a full day of learning and networking purpose-built for emerging brands. The Business School provides an opportunity to connect with an ecosystem of service providers and potential investors, as well as gain impactful insights from a fantastic line-up of industry experts on scaling your brand and managing the changes ahead for a fast-growing industry.

Cost: $295 Exhibitors / $395 Attendees 

Register here


Purpose-Driven Business: From Idea to Impact 

7:00 - 8:15am Registration & Networking 
Light Breakfast Included

8:15 - 8:25am Opening Remarks, Moderator  

  • Chris Fenster, Propeller Industries

8:25 - 8:30am Partner Spotlight & Welcome

8:30 - 9:00am Keynote Kickoff 
The day begins with our keynote, Shazi Visram, Founder and CEO of Happy Family Organics, one of the largest and fastest growing organic baby food brands in the U.S. She has been lauded by former U.S. President, Barack Obama, as an outstanding businesswoman and has built a company with mission in mind focused on sustainable farming practices and innovative solutions for a healthier planet.

  • Shazi Visram, Happy Family Organics

9:00 - 9:40am Building a Brand from Scratch

  • Adam Lowry, Ripple Foods
  • Luke Raymond, VMG Creative

9:40 - 10:20am Bringing Story to Life on Shelf

  • Moderator: Adam Butler, The Butler Bros
  • Fred Hart, Interact Boulder
  • Norah Eddy, Salty Girl Seafood
  • Perry Fields, Frau Fowler

10:20 - 10:40am Case Study: Re-Branding & ROI

  • Serafina Palandech, Hip Chick Farms 

10:40 - 11:10am Head Meet Heart: The Role of Intuition in Branding

  • Adam Butler, The Butler Bros

11:10 - 11:50am Storytelling & Brand Equity 

  • Mikaila Ulmer, Me & The Bees 

11:50 - 12:00pm Recap + Partner Spotlight 

  • Chris Fenster, Propeller Industries

12:00 - 12:40pm Networking Lunch 

12:40 - 1:00pm What’s your Why?: Articulating Brand & Product Proposition in Real Time 
This interactive session includes an introspective questionnaire to help jump-start structuring your brand's story and value proposition into a concise and actionable purpose statement. 

  • Adam Spriggs, Nucleus Maximus

1:00 - 1:40pm Branding & The Bottom Line
In this conversation, we'll explore the changing priorities of a branding and packaging strategy over a company's lifecycle as cost constraints evolve and markets expand. 

  • Moderator: Chris Fenster, Propeller Industries
  • Luke Vernon, Ridgeline Ventures 
  • Alison Ryu, CircleUp

1:40 - 2:00pm Rooting Brand Identity in Business for Good 

  • Mark Rampolla, Powerplant Ventures 

2:00 - 2:20pm Closing Keynote

  • Walter Robb, Former Co-CEO Whole Foods Market

2:20 - 2:30pm Intro Innovation Lab & Partner Spotlight

2:30 - 4:30pm Innovation Lab 
Identify, share and unpack your brand's greatest challenges and opportunities, together. This participatory workshop, hosted in collaboration with Conscious Brands, will help you to cultivate strong relationships beyond the business card and grant you a volume of best practices / industry wisdom to take back to your team. 

  • Matt Mayer, Conscious Brands
  • Rob Sinclair, Conscious Brands

Join us at 5:00PM for the Pitch-Slam Semi-Finals. 

Want to apply to pitch? 

Pitch-Slam Applications are now open. Apply here!

Expo West 2018 Semi-Finalists will be announced in February 2018.

If you have any questions, please contact Denver Lewis.


Adam Spriggs

Nucleus Maximus

Adam Butler

Co-Founder & Collaboration Chief
The Butler Bros

Adam Lowry

Co-Founder & Co-CEO
Ripple Foods

Alison Ryu

Managing Director

Annie Herzig

Independent Illustrator
Annie Herzig Illustration
Graphic Recording

Chris Fenster

Founder & CEO
Propeller Industries
Master of Ceremonies

Fred Hart

Partner & Creative Director
Interact Boulder

Jane Miller


Luke Vernon

Managing Partner
Ridgeline Ventures

Mark Rampolla

Featured Speaker

Matt Mayer

Conscious Business Catalyst
Conscious Brands
Discussion Leader

Mikaila Ulmer

Me & The Bees Lemonade
Featured Speaker

Norah Eddy

Salty Girl Seafood, Inc.

Perry Fields

Frau Fowler

Rob Sinclair

Conscious Business Catalyst
Conscious Brands
Discussion Leader

Serafina Palandech

President & Co-Founder
Hip Chick Farms

Shazi Visram

Founder & ChairMom
Happy Family Organics

Walter Robb

Former Co-CEO
Whole Foods Market