Presented By:

Natural Products Business School

  • Wednesday, 03/07/2018: 7:00 AM - 4:30 PM
  • Room: Marriott, Marquis Ballroom NE/NW


The Natural Products Business School is a full day of learning and networking purpose-built for emerging brands. The Business School provides an opportunity to connect with an ecosystem of service providers and potential investors, as well as gain impactful insights from a fantastic line-up of industry experts on scaling your brand and managing the changes ahead for a fast-growing industry.

Cost: $295 Exhibitors / $395 Attendees 


Purpose-Driven Business: From Idea to Impact 

7:00 - 7:50am Registration and Networking Grab & Go Breakfast

7:50 - 7:55am Opening Remarks, Moderator  

  • Chris Fenster, Propeller Industries

7:55 - 8:00am Partner Welcome

8:00 - 8:30am Keynote Kickoff
The day begins with our keynote, Shazi Visram, Founder and CEO of Happy Family Organics, one of the largest and fastest growing organic baby food brands in the U.S. She has been lauded by former U.S. President, Barack Obama, as an outstanding businesswoman and has built a company with mission in mind focused on sustainable farming practices and innovative solutions for a healthier planet.

  • Shazi Visram, Happy Family Organics

8:30 - 9:15am Doing Good Business Starts with Solving a Problem

9:15 - 10:00am Bringing Story to Life: Packaging & Design As Your Brand Evolves

10:00 - 10:15am Case Study: Rebranding & ROI

10:15 - 10:20am Partner Spotlight

10:20 - 10:50am Design & Authentic Storytelling

10:50 - 11:00am Case Study: Communicating Value to Consumers

11:00 - 11:30am Investor Perspectives on Branding: Examining Trends + Honoring What’s Important

  • Chris Fenster, Moderator

11:30am - 12:15pm Networking Lunch

12:15 - 12:45pm Featured Speaker

12:45 - 1:30pm Strategies for Getting & Staying on Shelf in a Changing Market

1:30 - 2:00pm Case Studies: Standout Brand Strategies

  • Betsy McGinn, Moderator
  • Josh Tabin, Wild Zora
  • Madeline Haydon, NutPods

2:00 - 2:25pm Doing Good Business Starts with Investing in Communities

2:25 - 2:30pm Partner Spotlight

2:30 - 4:30pm Innovation Lab

Join us at 5:00PM for the Pitch-Slam Semi-Finals.

Want to apply to pitch? 

Pitch-Slam Applications will open on December 1st, 2017! 

Expo West 2018 Semi-Finalists will be announced in February 2018.

If you have any questions, please contact Denver Lewis.



Chris Fenster

Founder & CEO
Propeller Industries
Master of Ceremonies

Shazi Visram

Founder & ChairMom
Happy Family Organics