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New Hope NEXTY Awards


This is what’s NEXT! The NEXTY Awards recognize the most progressive, innovative, inspiring and trustworthy products in the natural products industry. We believe these products and companies are shaping a healthy future for natural products and deserve to be recognized. The editors and content team at New Hope Network will award 22 products with the prestigious New Hope NEXTY award at Natural Products Expo West & Engredea in Anaheim.

New Hope editors whittle the field of products down to three finalists in each of 22 categories and a panel of industry experts meet to judge and choose the winners. The 23nd category, the esteemed Editor's Choice award, is determined at Expo West & Engredea, after our editors walk the expo floor and decide together on the five Editor's Choice winners.

The editors and judges use these criteria to determine whether a product is worthy of a coveted NEXTY award:

  • Innovation: The product or company shows truly creative thinking and execution (not a "me too" approach); uses a newly discovered or rediscovered ingredient, flavor profile, technique or process; fills a legitimate (though perhaps not yet recognized) natural products market need or niche; and/or is predicted to have longer-term impact in the industry.
  • Inspiration: The product or company adheres to an unusual or new mission targeting an issue or problem not yet widely addressed; its message/mission is clearly communicated, focused and effective, with real, wide-reaching potential or already proven positive social or environmental impact.
  • Integrity: The product or company takes a creative, next-gen approach to clean ingredient(s), sustainability, transparency, traceability and safety/security.

Do you have a product that is NEXTY worthy? Nominate it today and stand out among your peers. And don't wait:. The deadline for Nominations for NEXTYs to be awarded at Expo West & Engredea 2018 has been extended to January 25th, 2018. Please note: product MUST arrive in the New Hope Network office for judging no later than Friday, January 26, 2018.

NEXTY Award Winners


Receive industry recognition, stand out among your peers and boost sales as a product that has been recognized and vetted by industry experts.

Every New Hope NEXTY Award winner reaps these benefits:

  • Recognition of excellence in the natural products industry
  • Award to display at Expo West or Engredea booth, an easy-to-spot acknowledgement for buyers, media and industry peers (display tent for all finalists & winners, as well as trophy winners)
  • Exclusive rights to winners to use the New Hope NEXTY logo in promotions and packaging
  • Print feature in the March/April 2018 issue of Natural Foods Merchandiser (NFM) that lists all finalists
  • Inclusion in special features on and to consumers via New Hope's consumer brand,
  • Product included in free display in NEXTY showcase at Expo West & Engredea, valued at more than $1000
  • Inclusion in special digital show product directory
  • Invitation to award winners’ reception at Expo West & Engredea
  • Marketing opportunity to demonstrate excellence to press and potential clients: promote your victory through media outreach and all brand promotions, including presentations, ads, website, catalogs and sales materials
  • For winners: Access to winners toolkit: customizable press release, social media tools, NEXTY award winner logo, and insider tips to maximize your award

CANCELLATIONS: No refunds will be issued. Cancellations do not relieve exhibitor of its obligation once nominations have been submitted.